Portfolio
Having so many years of experience and a background across industries and careers, I've been involved with too many projects to list. Here I've provided a curated list of work that's either highly impactful, important, or I'm simply proud of. I hope you enjoy reading about them as much as I did bringing them to life.
I'm available for new work.
Let's make something amazing together.
Featured Case Studies
Conversational Lead FunnelRocket — 2023Rethinking the lead form to include AI, chat, and personalization. Significantly improving the experience and directly increasing lead conversion and revenue.Read the case study
Alexa ProfileAmazon — 2019Ushering in voice assistant personalization with the launch of the Alexa Profile. A paradigm shift for the industry and the first person-level profile across Amazon and the landscape of voice assistants.Read the case study
Enterprise Design SystemDisney — 2014How I created Hex, Disney's award-winning enterprise design system.Read the case study
Filmmaking for Virtual RealityDisney — 2014Showcasing VR capabilities and toolsets for filmmakers with a multi-platform VR experience featuring an end-to-end product experience across physical assets, mobile, and web.Read the case study
Rocket Companies
- Conversational Lead Funnel2023Rethinking the lead form to include AI, chat, and personalization. Significantly improving the experience and directly increasing lead conversion and revenue.Read the case study
Rocket Personalization Strategy2023Establishing the personalization strategy for Rocket Companies.Read the case study
The following projects don't yet have an available case study.Contact Me if you'd like to learn more.
- Agentic AI Mortgage BankerMortgage bankers are licensed professionals, and they do a lot of things that aren't banking or require a license. I was the design leader on the team figuring out how to superpower mortgage bankers and clients with an agentic AI.
- Expanding AI Across BusinessesUnder my leadership, Rocket Mortgage's chatbot expanded to be available across the mortgage journey and into other lines of business including Rocket Homes and Rocket Loans.
- Self-Service IVR Powered By Gen AIWhen you put an offer on a house, you send an approval letter saying how much you're approved for. You only want your approval letter to say how much your offering even if you've been approved for more. Typically you have to wait for your mortgage banker draft a new letter. I led the desing of an voice-based, gen AI-powered phone service that enables homebuyers to adjust their approval letter 24/7.
- Multi-Modal AI AgentEach person prefers different modes of communicating, especially when it comes to something as high stakes as buying a home. Under my direction, we expanded our chatbot to be available across web, mobile, and sms so the company can meet clients where they're at without forcing them to talk on the phone.
- Branded AI PersonalityA chatbot is a representative of the company. NLU-based chatbot's have a personality baked into all of it's responses, something LLM-based chatbots lack. Under my leadership, my team defined the branded personality for our gen ai chatbot complete with reusable prompts, patterns, and guidelines. This served as the foundation for Rocket's relaunched brand voice.
- Defining Rockets AI VisionSuccessfully integrating AI into business and the client experience requires more than a broad mission statement, it requires a bold vision. Under my leadership, I led an executive team that redefined the client homebuying experience, an outside-in perspective, where success depended on advanced and pervasive application of AI.
Amazon
- Alexa Profile2019Ushering in voice assistant personalization with the launch of the Alexa Profile. A paradigm shift for the industry and the first person-level profile across Amazon and the landscape of voice assistants.Read the case study
Personalizing Alexa2019Enabling a Personal Alexa at scale by establishing the Human Interface Guidelines for personalization.Read the case study
Alexa + Cortana2017Connecting AIs from two of the worlds largest companies; a world first.Read the case study
The following projects don't yet have an available case study.Contact Me if you'd like to learn more.
- Alexa AuthenticationTrust and risk go hand-in-hand. Different experiences and actions have different levels of risk; listenting to music has a different level of risk than getting your bank balances. I led the design of Alexa's Authentication Platform which aims to mitigate user risk by introducting approproate levels of authentication methods when necessary – like a voice pin, 2FA, or voice identification.
- Face IdentificationToday, face identification is now a normal part of using your phone. But, for voice assistants, it was still unbroken ground. I led the design of how to seamlessly acheive face identification for Alexa across the family of Echo devices. From training Alexa to recognize your face, managing it through your profile, and explicitly capturing it as an authentication method.
- Personalized Alexa SkillsAlexa Skills become really useful when they're personalized, especially if they're connected to another account like Lyft or your bank. I led the design of skill personalization including account linking, privacy settings, and authentication methods.
- Alexa Presence DetectionWhen an Echo device knows you're nearby even when you're not talking to it, it can feel magical but also a little weird. It's also really helpful to know if you're near a device when trying to do something sensitive, like banking or shopping. I led the design of how Alexa and Echo devices know when you're near a device and use it as an authentication signal.
- Alexa Voice SettingsBeing able to adjust Alexa settings with your voice seems obvious, that's how you interact with Alexa. But that wasn't always the case and with so many settings, and some requiring authentication, it's surprisingly complex to achieve. I led the design of enabling Alexa settings to be available through voice, not just the Alexa app.
Walt Disney Studios
- Enterprise Design System2014How I created Hex, Disney's award-winning enterprise design system.Read the case study
- Filmmaking for Virtual Reality2014Showcasing VR capabilities and toolsets for filmmakers with a multi-platform VR experience featuring an end-to-end product experience across physical assets, mobile, and web.Read the case study
The following projects don't yet have an available case study.Contact Me if you'd like to learn more.
- Disney Movies AnywhereDMA was the precursor to Disney+. While it looks like a streaming service, it's actually not. Instead, it enables you to connect your different streaming accounts so when you buy a Disney movie on one service (e.g., Vudu) you can watch it on a different service (e.g., Apple TV).
- Disney MusicDisney Music is huge. They've operated mulitple labels for decades. The number of artists, records, and songs they manage is staggering. During the Studio's digital transformation, it was clear they needed a new A&R (artist and repitoire) system, which I led the design for.
- Movie GreenlightNot all stories are Disney stories, but some stories can become Disney stories. This is the creative affairs process, working stories until they can become a Disney movie. I led the design of the tools that support the creative affairs process; a 3-way marketplace where stories come in, get analyzed, reported on, reviewed, and back around again until a decision is made.
- Innovation IncubatorProduct teams building enterprise tools don't have alot of time or budget for trying new things. However, there was a big appetite for innovation even if there was little desire for risking the effectiveness of the tools that manage the business. Through partnerships with senior leadership and finance, I launched an incubator program focused on innovation in enterprise tools especially the application of emerging technologies.
- Movie SlateRelease windowing is core to a movie studio. Releasing on the wrong day can drastically impact the financial success of a title. But it's more than just picking dates. There are dozens of titles in the work at any given time and every production has a city's worth of people working on them. During the digital transformation of the studio, it was clear they needed something modern. I led the design of the tools that Disney uses to manage their upcoming titles.
Phenomblue
My Wild Kingdom2013A groundbreaking adventure app that brings the wild to any situation.Read the case study
I'm available for new work.
We could be working together right now.