Movie Slate
Walt Disney Studios2016I've limited the details of this public case study due to the sensitive nature of the project and the confidentiality of Walt Disney Studios.
Planning movie releases is a highly guarded secret and is critical to success of the studio. If the wrong release date is chosen it can cost millions of dollars at the box office. At the scale of Disney, that can mean one hundred million dollars on opening weekend and hundreds of millions more over the long-tail of the movie. Disney Studios decided to innovate their tools and processes to ensure they made the best planning decisions for their releases over the forseeable future.
My Role
I owned the experience design, leading a small team of senior designers.
Outcome
We launched a new tool that studio executives use to plan the release of movies and track their production. This replaced the legacy movie slate that had been used for decades.
Process
I worked closely with studio executives and product team to lead my design team to dive deep into the needs, the process, the expections, and the technology needed to plan the release and production of mulitple movies simultaneously.
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