Party in Augmented Reality

I stumbled upon this interesting little video today:

So, it’s kind of a boring video. Just a bunch of Brazilian party-goers oggling a giant screen and waving their arms in the air. Turns out this is a great use of Augmented Reality: it’s on a large scale, it’s interactive, it’s multi-user and apparently very engaging.

Seriously, what a great idea for a big-ass party (probably for some conference). Get a bunch of drunk people to wear weird shirts trying to slap invisible, psychedelic fish-alien things. It’s a recipe for awesome.

Sure, the whole AR-marker-on-a-shirt thing isn’t the newest idea, but it works really well for this application. Apparently they also have coasters with AR markers on them, so there’s that too. Although I don’t know how well a bunch of AR swag would go over here in the states. All the conference parties I’ve been to are no where near this cool.